In conjunction with Milano Design Week, Gucci will open a very special store in Milan, in Via Manzoni 19: a space where fairy tale becomes reality. The store is Gucci’s take on the traditional Italian stationery store, enriched with unexpected surprises, suspended in an atmosphere of wonder. In keeping with the “cabinet of curiosities” inspiration that underlies the entire Gucci Lifestyle collection, Creative Director Alessandro Michele conceived the Gucci Cartoleria as both a traditional store and an enchanted hideaway: around every corner is a spell awaiting discovery, transforming it into a place to be explored and examined. Visitors might come across flying notebooks, chess sets that play themselves, haunted items, endless bookcases, micro-apartments for mice with Gucci furnishings. It’s lifestyle, of course, but not what one typically imagines it to be.
The Lifestyle collection will is available on www.gucci.com
